The new branding includes a varied colour palette, “flexible” typeface, and “friendly” illustrations.
It is set to run at The London Festival of Architecture and aims to offer an impartial representation of hostile architecture.
Conceived by GM’s subsidiary Cruise, the sensors would use graphics and haptic feedback to prevent in-car nausea.
The new branding centres on a bespoke typeface, which makes reference to both fishing and the company founder’s height.
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